[swift-build-dev] Name from Swift Package Manager

[Max Howell]

Alternatively, call it `swift build`

> SwiftPM it is... thanks!
> 
> We are hoping that people will adopt SwiftPM.
> 
> >> * Swift Package Manager
> >> * swiftpm
> >> * spm (or SPM)
> >
> > SwiftPM is what I think is used most often on the list. Very pragmatic, though I'd be tempted to call it "Nightjar". A nocturnal swift. Get it? Hello? Is this thing on?
> 
> Oooh. This I like.
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